Born in the elements.
Created for women who move, sweat and explore.
From Everest to
everyday adventure.
Before Stoke, our founder Jane spent years climbing some of the world’s highest mountains. She led an all-women’s expedition to the summit of Mount Everest, became the first Southeast Asian woman to complete the Seven Summits, and spent months living in some of the world’s harshest environments.
It was there she realised something was missing. Skincare wasn’t designed for women who spend their lives outdoors.
Whether you’re climbing mountains, surfing waves or heading out for a morning run, your skin deserves products that work just as hard as you do.
Why Stoke Exists
Built for life in motion.
Every formula starts with one simple belief: active women shouldn’t need a complicated skincare routine.Stoke was created to strengthen, protect and restore skin exposed to sun, sweat, wind and environmental stress—using just two purposeful products.
More than a name.
Stoke is built on purpose—rooted in science, inspired by nature,
and designed for women who live life in motion.
THE MEANING
Stoke means to fuel, ignite or make something burn brighter. It’s the feeling that comes from doing what you love
The Building Blocks
Our logo is inspired by the microscopic building block of healthy skin— reflecting our microbiome-first philosophy
Bold By Design
Our signature “O” is a nod to being the square peg in a round hole. Different is where innovation begins
Healthy skin starts
at the source.
We don’t just treat the surface. Every Stoke formula is designed to strengthen your skin microbiome—the foundation of healthy, resilient skin. Combined with precision-fermented botanicals and clinically proven actives, our formulations help protect against environmental stress while supporting long-term skin health.
See you out there.
Whether you’re walking one kilometre or climbing one mountain, surfing at sunrise or chasing your next adventure, Stoke was made to come with you.
Here’s to stronger skin and bigger adventures.
— Jane, Founder